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Dementia Challenge Ball


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Dementia Challenge Ball


The Dementia Challenge Ball will be on Friday, 23 September 2016 at the home of Iceland founder Malcolm Walker, near Chester.

Our aim is to raise at least £1 million for the Dementia Challenge appeal. 

The more we can raise for the Dementia Challenge Appeal, and the quicker we can do it, the sooner we will stand a real chance of defeating the terrible curse of dementia that wrecks so many lives.

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The Cause


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The Cause


The biggest killer in the world today may surprise you: it’s dementia. Right now 850,000 people in the UK suffer from the illness and, if nothing is done, half of all children born today will develop it. It’s the only major killer disease that is claiming increasing numbers of victims every year.

If dementia has already affected someone in your family, as it has so many, you won’t need us to tell you of its horribly destructive impact – stealing both their past and the whole future you had imagined together. Yet there is hope. Well-funded research has already made huge progress in defeating other global killers including HIV/AIDS, malaria and cancer, and we can do the same with dementia. The G8 has committed to finding a cure for dementia within the next ten years.

That’s why Iceland and a growing list of other retailers have pledged all or some of our charity windfall from the sale of single-use carrier bags to help create a new, world-class £350m Dementia Research Institute at UCL in London. This would enable a huge leap forward towards finding a cure, but there is a funding gap of £100m to fill before work can start. Just four months after the launch of our initiative we believe we are already on course to raise a total of £25m, which might trigger the Government to provide the rest.

In Iceland’s case we have pledged all our revenues from single-use carrier bag sales in the UK for the next three years, and committed to donate at least £10m to the project.

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